The Better Sleep Council, the consumer-education arm of the International Sleep Products Association (ISPA), released a study that explores key motivations of today’s mattress shopper. The study uncovered changes in bedding-shopping behavior, including shorter replacement cycles, an expectation of higher ticket prices and the influence of technological trends on research and purchasing habits.
For the first time, consumers’ expectations for how long a mattress should last have dropped below 10 years. This is good news for consumers. A shorter mattress replacement cycle means they can take better advantage of new component technologies and advancements in construction techniques. They can benefit by enjoying mattresses that offer different levels of comfort and support as their bodies change and age.
If you are an ISPA member and would like a copy of the research, contact Mary Helen Rogers to receive your copy.