ISPA Says Goodbye To Industry Veteran Nancy Butler

ISPA Publications Sleep Savvy and BedTimes
Begin New Era with Julie Palm at Helm

Alexandria, VA – After a distinguished career of 31 years working for the International
Sleep Products Association (ISPA) in various capacities, Sleep Savvy Editor Nancy
Butler announced she will retire at the end of the year. Butler will pass her
responsibilities on to BedTimes editor Julie A. Palm.

Butler successfully launched Sleep Savvy magazine in 2002 to create an industry
communications channel to retailers and focus on practical ideas to make it easier to sell
quality bedding products. She first came to ISPA in 1973 as BedTimes editor and
subsequently served as publisher and the Association’s vice president of
communications. From 1983 to 1994, she also served as director of the Better Sleep

Julie Palm, an industry veteran herself, will now step into the role of editor in chief for
both Sleep Savvy and BedTimes magazines. Both publications have successfully served
the mattress industry for years and will continue to provide an essential forum for
manufacturers, suppliers, and retailers of sleep products. Earlier this year, Palm gave
BedTimes a fresh new look and layout, and has plans for a 2012 Sleep Savvy design

“We wish Nancy all the best in her retirement,” said ISPA President Ryan Trainer.
“Nancy has had a tremendous impact on ISPA, helping to shape both magazines into
strong brands with a loyal and growing readership base. Moving forward, our team is
excited about building on these important accomplishments and the new opportunities
that await our readers and the publications.”

ISPA also announced the appointment of Mary Best as managing editor and earlier this
year, Barbara Nelles as associate editor of both Sleep Savvy and BedTimes magazines.
Best has been a writer and editor for more than 25 years and has extensive experience in
trade journalism and magazine publishing.

“Mary brings a wealth of experience to the ISPA publications team,” said Julie Palm.
“She has a keen editor’s eye, a lively writing style, as well as a passion for magazine
journalism. We look forward to the contributions she will make to both Sleep Savvy and

Nelles, who joined ISPA in 2009 as a senior writer, will help shape editorial direction and
assist with the magazine’s digital strategy.

Additional information about Sleep Savvy Magazine can be found online at and BedTimes at


Established in 1915, the International Sleep Products Association (ISPA) is dedicated to
protecting and enhancing the growth, profitability and stature of the mattress industry.
As the industry’s trade organization, ISPA represents over 600 mattress manufacturers
and suppliers throughout the world.

ISPA provides a wide range of member services, including industry surveys and
statistics, advocacy support, educational offerings, the ISPA EXPO trade show, safety
research through its Sleep Products Safety Council, consumer research and education
through its Better Sleep Council, Bed Times and Sleep Savvy publications, and the ISPA
Earth™ Industry Sustainability Initiative. Additional information is available via the
website at