ISPA’s strategic goals include providing intelligence essential to industry success including insights into today’s mattress shopper. Through research conducted by the Better Sleep Council, the sleep products industry will better understand today’s mattress shopper. This includes consumer shopping habits along with their needs and preferences. From preferred mattress features to accessories of choice, replacement cycle to purchase price and how sustainability impacts buying decisions – you will find it all here. You can also discover engaging gen pop surveys and infographics!
If you have questions about our published research or ideas for future projects, contact Mary Helen Rogers. We encourage you to stay engaged with your customers by sharing content found on the Better Sleep Council’s website and social media platforms!
Together we can help everyone Start Every Day with a Good Night’s SleepTM.