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One of ISPA’s strategic goals is to provide intelligence essential to industry success including insights into today’s mattress shopper. Through research conducted by the Better Sleep Council, the sleep products industry will better understand consumer shopping habits along with their needs and preferences. Recent research explores today’s mattress shopper’s buying journey, Americans’ sleep habits and the factors influencing their quality of sleep and how the current pandemic is impacting both sleep and buying behavior.
See below for the full report on the Mattress Shopper’s Buying Journey. We hope that you find this and all of our surveys and research projects useful. If you have questions about our published research or ideas for future projects, contact Mary Helen Rogers. We encourage you to stay engaged with your customers and share content found on the Better Sleep Council’s website, particularly the blog!
Together we can help everyone Start Every Day with a Good Night’s SleepTM.