ISPA Adopts a New Tagline
The International Sleep Products Association recently adopted the tagline “The Voice of the Mattress IndustryTM” (as a “reformed” attorney, I trademarked it immediately!). I’d like to reflect on what that phrase means. A past ISPA Chair recently told me it means that “ISPA is here to do what we, as individual companies, can’t do alone.” I agree – collaboration and partnerships are often essential to achieving tangible success. Our industry has some of the most passionate, innovative, and industrious individuals found in manufacturing and marketing. When we all work together, we have the opportunity to accomplish things that benefit everyone.