Digital video is the medium of the moment. Consider these astounding statistics from YouTube:
- More than 800 million unique visitors access the video-sharing site every month.
- People upload 72 hours of video to YouTube every minute.
- People watch more than 4 billion hours of video on YouTube every month. (I’m guessing 2 billion hours of that are videos of dogs raiding the refrigerator and cats playing piano. Regardless, it’s an impressive statistic.)
Smart companies are using the medium to market products and boost their brands. Click here to read more.