INDUSTRY VETERAN MARY BEST PROMOTED TO SLEEP SAVVY EDITOR
Best to Bring New, Innovative Ideas to Retailer Focused Publication
(Alexandria, VA) – The International Sleep Products Association (ISPA) is pleased to announce that Mary Best has been promoted to editor of Sleep Savvy magazine. For the past two years, Best has served as the managing editor for both Sleep Savvy and BedTimes magazines. Prior to joining ISPA, Best worked in various editorial roles and has more than two decades of experience launching new publications; serving as editor of numerous travel, trade and entertainment magazines; and writing articles for a variety of print and online journals.
“Mary Best has been a tremendous asset and, in her new role, will bring a wealth of fresh ideas and forward thinking,” noted ISPA VP of Membership and Communications, Mary Helen Uusimaki. “Mary’s passion for publishing and her extensive knowledge of the mattress industry will bring the publication to new and greater heights.”
As editor, Best plans to continue the ongoing success of the 11-year-old magazine, spearhead the publication’s redesign to be introduced in 2014 and expand the print edition into a digital resource for bedding retailers.
Sleep Savvy is dedicated to improving the selling environment for mattresses and related sleep products with editorially unbiased information and ideas designed to make a unique contribution to the bedding industry’s growth, profitability and image.
The magazine, printed eight times a year, is published by the International Sleep Products Association (ISPA) and its educational arm the Better Sleep Council for bedding buyers, retail CEOs, store managers and sales associates. Designed to support and supplement vendors’ education programs, Sleep Savvy is also important reading for manufacturers’ sales reps and sales/marketing executives.