Beware! Companies Receiving Deceptive Greenwashing-Related Calls
ISPA members have reported contacts from callers who seem to be attempting to deceive company staff into making false “greenwashing” claims about the environmental impact of their company’s products. In these situations, someone claiming to be a customer calls a company and asks leading questions to bait the company representative into overstating or misrepresenting the environmental impact of their products. It is unclear whether these calls are intended to provide a basis for greenwashing litigation against the company or for other reasons.
Therefore, beware of suspicious calls so that your company does not get tricked. ISPA urges members to consult with legal counsel and to train your customer service and other team members that respond to questions from the public about how to provide accurate environmental claim information and how to respond if they receive suspicious inquiries.