ISPA's Market Read: Fifteen Years of Premiumization—and Why It's Time to Measure Pricing Differently
Fifteen years of ISPA data tell a remarkably consistent story: the mattress market has steadily shifted toward higher-priced products.
Historical Retail Price Point data from the Mattress Industry Trends Report (MITR) show that the share of queen mattress sets selling for $1,000 and above increased from approximately 44% of total value in 2009 to nearly 60% in 2023. Growth has been especially strong at the upper end, with the $2,000+ category expanding from about 18% to nearly 30% of total value. Meanwhile, products selling for less than $1,000 declined from roughly 56% to 41% of market value.
These long-term shifts reflect more than inflation alone. Product innovation, advances in materials and sleep technology, and increased consumer investment in better sleep have all contributed to a market that has steadily moved toward higher-value products.
While this long-term trend remains clear, the way consumers purchase mattresses has evolved significantly. The Retail Price Point survey measured the intended retail selling price of queen mattress sets, reflecting how the industry historically sold products. Today, mattress-only purchases are more common, adjustable bases have become mainstream, and transactions increasingly span a mix of retail, online, and direct-to-consumer channels. As a result, the queen mattress set no longer consistently represents the typical purchase.
ISPA also continually evaluates the quality and representativeness of its research. While the Retail Price Point survey continued to reflect directional pricing trends, participation declined over time. Unit participation decreased from approximately 63% in 2009 to 47% in 2023, while value participation declined from about 70% to 60%. In addition, because the survey reflected retail price points reported by U.S. producers, it represented a smaller share of the overall marketplace as imported products and a broader mix of sales channels became more prominent.
Importantly, this is not a new development, but it reached a tipping point in the most recent reporting cycle. As part of the 2025 MITR production process, ISPA again collected and evaluated these data. Following that review, and in consultation with the ISPA Statistics Committee, it was determined that the underlying survey no longer provided sufficiently complete and representative coverage of today’s market to support publication of the Retail Price Point table.
Current economic conditions further reinforce the need for more modern ways to understand pricing. Consumers continue to weigh affordability alongside product features, financing options, promotions, and channel. These factors make broad retail price bands less informative than they once were.
The Retail Price Point survey served the industry well by documenting one of the most important long-term trends in the mattress market: the steady shift toward premium products. But as the market has evolved, so too must the way it is measured. Retiring this legacy table allows ISPA to focus on developing new approaches and data sources that better reflect how mattresses are bought and sold today, ensuring members continue to receive the most relevant, accurate, and actionable market intelligence.

